TikTok Ads for e-commerce brands and apps
Traffic Wave plans and manages TikTok Ads, from strategy and video creatives to TikTok Pixel, Events API and campaign optimization. TikTok gives low-cost reach and sales when the creative is made for the platform — that is what we focus on.
What’s included in TikTok Ads management
Niche and competitor research
We look at which ads already work in your niche on TikTok and choose the format that fits your product.
Strategy and media plan
Goals, audiences, budget split and a creative testing plan.
Video creatives
Scripts and production of short vertical videos in TikTok style, UGC formats, hooks for the first 3 seconds.
Pixel and events
TikTok Pixel and Events API, so the algorithm optimizes for sales, not clicks.
Launch and testing
Conversion, traffic or reach campaigns, Smart+ and hypothesis testing.
Optimization and reporting
Daily campaign work, creative rotation, regular reports.
Who it’s for
How we work
Discovery call
We dive into your product and define clear goals.
Setup
Tracking, ad accounts and reporting in 2–3 days.
Analytics
We analyse the data and build a plan to improve results.
Strategy
A step-by-step plan to reach your goals, within 7 days.
Launch
Campaigns go live and we test hypotheses.
Scaling
We increase budget on what brings the best results.
TikTok Ads or Instagram Reels?
| TikTok Ads | Meta Ads (Reels) | |
|---|---|---|
| Audience | Younger audience, high engagement with video | Broader audience of all ages |
| Creatives | Native videos in platform style, trends, UGC | Video, static, carousels, Stories |
| Cost of reach | Often lower than Meta | Depends on niche and audience |
Testing both platforms usually works best. See also Meta Ads management.
TikTok Ads: frequently asked questions
How much does TikTok advertising cost?
Management starts from $700/month per channel and depends on creative volume and the number of campaigns. The ad budget is separate and paid directly to TikTok.
Can you run TikTok Ads outside Ukraine?
Yes. TikTok Ads can show ads to audiences in Ukraine and in other countries.
When will we see first results?
Usually within 2–4 weeks of launch. Full optimization takes 1–2 months, depending on niche and budget.
Do you guarantee results?
No. Results also depend on your offer, website and sales team. We commit to correct tracking, a clear testing plan and transparent reporting.
Do we need our own videos?
No. We can prepare scripts and creatives. If you already have videos or creators, we use them too.
