Meta Ads management for Facebook and Instagram
Traffic Wave plans, launches and manages Meta Ads for e-commerce brands and B2B companies in the EU and US. We set up tracking first (Meta Pixel, Conversions API, GA4), then test creatives and audiences, and optimize on cost per sale or qualified lead, not on clicks. Traffic Wave is a Meta Business Partner.
What’s included in Meta Ads management
Account and competitor audit
We review your current campaigns, your competitors’ ads in the Meta Ad Library and the growth points in your niche.
Strategy and media plan
Goals, funnel, audiences and budget split. Ready within 7 days.
Creatives and copy
Static ads, video and Reels, ad copy. We test several angles to find the one that sells.
Conversion tracking
Meta Pixel, Conversions API, events and GA4 / GTM, so you see the real cost of a lead and a sale.
Audiences and launch
Interests, lookalikes, retargeting and Advantage+ campaigns. Launch and A/B tests.
Optimization and reporting
Daily campaign work, weekly and monthly reports, scaling what works.
Who it’s for
How we work
Discovery call
We dive into your product and define clear goals.
Setup
Tracking, ad accounts and reporting in 2–3 days.
Analytics
We analyse the data and build a plan to improve results.
Strategy
A step-by-step plan to reach your goals, within 7 days.
Launch
Campaigns go live and we test hypotheses.
Scaling
We increase budget on what brings the best results.
Meta Ads or Google Ads?
| Meta Ads (Facebook, Instagram) | Google Ads | |
|---|---|---|
| How it works | Shows ads to people by interests and behaviour — creates demand | Shows ads to people already searching for your product |
| Best for | Visual products, new products, brands, online education | Services and products with existing search demand |
| Formats | Feed, Stories, Reels, carousels, video | Search, Shopping, YouTube, Display |
The best results usually come from combining both. See Google Ads management.
Results from our projects
Food delivery, Prague · Meta Ads
$137,873 revenue on $9,498 ad spend. ROAS 14.5 against a target of 2–3.
B2B business automation · Meta Ads
Leads from a C-level audience at $12.12 per lead. About 15–20% became paying clients.
Meta Ads: frequently asked questions
How much does Meta Ads management cost?
From $700/month per channel. The final price depends on the number of platforms, creative volume and markets. The ad budget is separate and paid directly to Meta.
What is the minimum ad budget for Facebook and Instagram?
It depends on your niche, market and goals. On the free audit call we look at your numbers and suggest a test budget.
When will we see first results?
Usually within 2–4 weeks of launch. Full optimization takes 1–2 months, depending on niche and budget.
Do you guarantee results?
No. Results also depend on your offer, website and sales team. We commit to correct tracking, a clear testing plan and transparent reporting.
What do you need from us to start?
Access to your ad account and Meta Business Manager (we can help create them), the website or Instagram profile the ads will lead to, and information about your product and audience. For the audit, read-only access is enough.
