Privacy Policy
Effective date: 26 October 2026. This policy explains what personal data Traffic Wave collects through trafficwave.com.ua and in the course of providing advertising services, why we collect it, who we share it with, and how you can control it.
1. Who we are
The data controller is Andrii Braunahel, Sole Proprietor (FOP Braunahel Andrii Valeriiovych), Ukraine, operating the performance marketing agency Traffic Wave (“Traffic Wave”, “we”, “us”).
Contact for all privacy matters: traffficwave@gmail.com, +380 68 114 60 18.
2. Data we collect
- Contact and identification data you submit in forms, chats or messengers: name, phone number, email, company name, website or social media link.
- Request details: your niche, markets, budget, goals and any information you choose to include in your message.
- Contract and billing data for clients: company details, invoices and payment records. We do not store full bank card numbers.
- Technical data: IP address, device and browser type, pages visited, referral source, UTM tags, cookie and advertising identifiers.
- Ad account access: when you hire us, we receive access to your advertising and analytics accounts (for example Meta Business Manager, Google Ads, GA4) only to the extent you grant it.
We do not intentionally collect special categories of data (health, religion, biometrics and similar). Please do not send them to us.
3. Why we use your data and legal bases
| Purpose | Legal basis |
|---|---|
| Replying to your request, preparing an audit or proposal | Steps before a contract at your request; consent |
| Providing services, reporting, invoicing | Performance of a contract |
| Accounting and tax records | Legal obligation |
| Website analytics and improving our services | Consent (cookies) or legitimate interest |
| Measuring and optimizing our own advertising | Consent (cookies) |
| Marketing messages about our services | Consent, which you can withdraw at any time |
| Security, fraud prevention, defending legal claims | Legitimate interest |
4. Cookies and tracking
Our website uses cookies and similar technologies for core functionality, analytics and advertising measurement, including Google Analytics 4 and Google Tag Manager, Microsoft Clarity, and the Meta Pixel. They help us understand how visitors use the site and measure the results of our ads. Details are in our Cookie Policy.
You can block or delete cookies in your browser settings and opt out of personalized ads in your Meta ad preferences and Google ad settings. Blocking cookies may affect some site features.
5. Who we share data with
We do not sell personal data. We share it only when needed for the purposes above, with:
- Website and form infrastructure: Tilda Publishing (website hosting and form processing).
- Analytics and advertising platforms: Google, Meta Platforms, Microsoft, and, where relevant to a project, TikTok and LinkedIn. Where we upload customer lists or send conversion events, the data is hashed before transfer.
- Communication tools: email, Telegram, WhatsApp and similar messengers you choose to contact us through.
- Contractors bound by confidentiality who help us deliver services (for example designers or developers), only to the extent necessary.
- Authorities, when required by law.
6. Facebook, Instagram and Meta lead ads
When you contact us through a Meta lead form, Facebook or Instagram message, or click our ads, we receive the information you submit (such as your name, phone and email) together with the ad and campaign it came from. We use it only to reply to your request and to measure our advertising. Meta processes data under its own Privacy Policy.
When we run campaigns for clients, the client remains the controller of their customers' data; we process it on the client's instructions and only inside the client's own advertising accounts and tools.
7. International transfers
Some of the services we use (for example Google, Meta and Microsoft) may process data outside Ukraine and the European Economic Area, including in the United States. We rely on these providers' standard safeguards, such as the EU Standard Contractual Clauses, for such transfers.
8. How long we keep data
- Requests that did not lead to a contract: up to 24 months after our last contact.
- Client data: for the duration of the contract and afterwards for as long as required by accounting and tax law.
- Marketing contacts: until you withdraw consent or unsubscribe.
- Analytics data: according to the retention settings of the tools listed above.
9. How we protect data
We use HTTPS on the website, two-factor authentication on our accounts, access limited to team members who need it, and regular reviews of account access. No method of transfer or storage is 100% secure, but we take reasonable measures to protect your data. More in Personal Data Protection.
10. Your rights
Depending on where you live (including under the GDPR and the Law of Ukraine “On Personal Data Protection”), you have the right to:
- access the personal data we hold about you and get a copy of it;
- correct inaccurate data;
- request deletion of your data;
- restrict or object to processing, including marketing and profiling for advertising;
- withdraw consent at any time, without affecting earlier processing;
- receive your data in a portable format;
- lodge a complaint with a data protection authority, such as the Ukrainian Parliament Commissioner for Human Rights or the authority in your EU country.
11. Data deletion requests
To delete your data, email traffficwave@gmail.com with the subject “Data deletion request” and include the name, phone or email you used to contact us. We may ask you to confirm your identity. We will delete your data, or explain why we must keep part of it by law, within 30 days.
12. Marketing messages
We send marketing messages only with your consent, and every message lets you unsubscribe. Service messages related to your request or contract are sent regardless of marketing consent.
13. Children
Our website and services are intended for businesses and are not directed at people under 18. If we learn that we have received data from a minor, we delete it.
14. Changes to this policy
We may update this policy. The current version is always available on this page with its effective date. If changes are significant, we will highlight them on the website.
Related documents: Cookie Policy · Personal Data Protection · Disclaimer · Cookie settings. Questions: traffficwave@gmail.com.
