Google Ads management: Search, Shopping and Performance Max
Traffic Wave sets up and manages Google Ads for e-commerce brands and B2B companies in the EU and US: Search, Google Shopping, Performance Max, YouTube and Display. We show your ads to people who are already searching for what you sell, and track the cost of every lead and sale. Traffic Wave is a Google Partner.
What’s included in Google Ads management
Account and competitor audit
We review campaigns, structure, bidding and keywords, and analyse competitors’ ads in search results.
Keywords and structure
Keywords with real search demand, negative keywords, and a campaign structure built around your services or categories.
Ads
Responsive search ads, assets, and creatives for Display and YouTube.
Conversion tracking
Conversions in Google Ads, GA4 and Google Tag Manager: leads, calls, purchases. Server-side tracking where needed.
Shopping and Performance Max
For e-commerce: Merchant Center, product feed and Shopping campaigns.
Optimization and reporting
Daily work on bids, search terms and ads; reports and dashboards in Looker Studio.
Who it’s for
How we work
Discovery call
We dive into your product and define clear goals.
Setup
Tracking, ad accounts and reporting in 2–3 days.
Analytics
We analyse the data and build a plan to improve results.
Strategy
A step-by-step plan to reach your goals, within 7 days.
Launch
Campaigns go live and we test hypotheses.
Scaling
We increase budget on what brings the best results.
Search, Shopping or Performance Max?
| Campaign type | When to use it |
|---|---|
| Search | Services and products people search for with specific queries |
| Google Shopping | Online stores: your product with price and photo right in the results |
| Performance Max | All Google channels in one campaign, once you already have conversion data |
| YouTube and Display | Reach, brand awareness and retargeting |
To create demand from zero, Meta Ads often work better. For B2B we often combine Search with LinkedIn Ads.
Results from our projects
Premium furniture retailer · Google Ads
After e-commerce tracking setup, ROAS went from 1121% to 4322% month over month (April → May 2025), with budget +32%. One large kitchen order contributed to May revenue.
European manufacturer of baby and medical products · Google Ads
We manage $350K+/month across 20+ ad accounts in several countries.
Google Ads: frequently asked questions
How much does Google Ads management cost?
From $700/month per channel. The final price depends on the number of campaigns, keywords and products in the feed. The ad budget is separate and paid directly to Google.
What is the minimum budget for Google Ads?
It depends on your niche, competition and cost per click in your market. After keyword research we give a forecast of clicks and leads for your budget.
When will we see first results?
Usually within 2–4 weeks of launch. Full optimization takes 1–2 months, depending on niche and budget.
Do you guarantee results?
No. Results also depend on your offer, website and sales team. We commit to correct tracking, a clear testing plan and transparent reporting.
Do you work in our account or create a new one?
We can work in your existing Google Ads account, so all history and data stay with you. If you don’t have one, we help you create it in your company’s name. For the audit, read-only access is enough.
