LinkedIn Ads for B2B lead generation
Traffic Wave runs LinkedIn Ads for B2B companies in the EU and US. We show your ads to the people who make the decision — by job title, seniority, industry, company size and skills — and connect leads to your CRM, so you see which campaigns bring deals, not just form fills. We generate leads for IT, SaaS, business services and recruitment.
What’s included in LinkedIn Ads management
Market and ICP
We define your ideal customer profile: industries, company size, job titles and countries.
Strategy and media plan
Campaign goals, a funnel from awareness to lead, and budget split.
Targeting
Job titles, seniority, job functions, skills, company lists (ABM) and website retargeting.
Creatives and formats
Sponsored Content, Document Ads, video, Message Ads and Lead Gen Forms.
Conversion tracking
LinkedIn Insight Tag, conversions, and Lead Gen Form integration with your CRM.
Optimization and reporting
Bids and audiences; reports on cost per lead and cost per qualified lead.
Who it’s for
How we work
Discovery call
We dive into your product and define clear goals.
Setup
Tracking, ad accounts and reporting in 2–3 days.
Analytics
We analyse the data and build a plan to improve results.
Strategy
A step-by-step plan to reach your goals, within 7 days.
Launch
Campaigns go live and we test hypotheses.
Scaling
We increase budget on what brings the best results.
LinkedIn Ads or Meta Ads for B2B?
| LinkedIn Ads | Meta Ads | |
|---|---|---|
| Targeting | By job title, company, industry, skills | By interests and behaviour |
| Cost per click | Higher | Lower |
| B2B lead quality | High: you reach decision-makers directly | Depends on setup and product |
For B2B we often combine LinkedIn with Google Search ads and test Meta Ads for retargeting.
Results from our projects
B2B business automation · Meta Ads
Leads from a C-level audience at $12.12 per lead. About 15–20% became paying clients.
LinkedIn Ads: frequently asked questions
How much does LinkedIn advertising cost?
A click on LinkedIn costs more than on Meta, but B2B leads are usually of higher quality. Management starts from $700/month per channel; the ad budget is paid directly to LinkedIn.
Which LinkedIn ad formats work best?
For lead generation, usually Sponsored Content with Lead Gen Forms, and Document Ads. For cold audiences, video and useful content. We choose the final mix after tests.
When will we see first results?
Usually within 2–4 weeks of launch. Full optimization takes 1–2 months, depending on niche and budget.
Do you guarantee results?
No. Results also depend on your offer, website and sales team. We commit to correct tracking, a clear testing plan and transparent reporting.
Can we target specific companies?
Yes. On LinkedIn you can upload a list of companies and show ads to their employees in the roles you need (account-based marketing).
