Food delivery in Prague: ROAS 14.5 with Meta Ads
For a sushi delivery service in Prague, we rebuilt Meta Ads from chaotic post boosting into a measured system. Revenue reached $137,873 on $9,498 of ad spend: ROAS 14.5 against a target of 2–3, with 2,682+ purchases.
The client
A sushi delivery service in Prague, Czech Republic (EU market), selling through its website, a mobile app and Instagram. The client name is not shown.
The challenge
The business worked, but advertising was chaotic: mostly boosted Instagram posts, an overloaded ad account and partial loss of purchase data, so nobody knew which ads brought money. The goal was a controllable system and ROAS 2–3+.
What we did
Tracking foundation
Conversions API and Triple Whale analytics; unique promo codes to solve attribution loss.
Two traffic streams
Conversion campaigns for website purchases, add-to-cart and app installs, plus separate brand campaigns that send traffic to Instagram.
Creatives in three languages
Czech, Ukrainian and Russian creatives for the Prague audience, UGC videos with local creators and seasonal offers such as Halloween and Black Friday.
The results
| Metric | Result |
|---|---|
| Channel | Meta Ads (Facebook, Instagram) |
| Market | Czech Republic (Prague) |
| Ad spend | $9,498 |
| Revenue | $137,873 |
| ROAS | 14.5 (target 2–3) |
| Purchases | 2,682+ |
| App installs | 247+ |
| New Instagram followers | 2,010+ |
ROAS is revenue from ads divided by ad spend. Campaigns with catalogs and special offers generated most of the revenue; UGC videos had a noticeably higher CTR than static banners.
Screenshots
Two of the creatives from the campaign. The restaurant brand name and logo are blurred under NDA.
