Premium furniture retailer: ROAS 1121% → 4322% after tracking setup
For a premium furniture retailer in Ukraine, we set up e-commerce tracking in Google Ads. Month over month (April → May 2025), ROAS went from 1121% to 4322% while the budget grew by 32%. One large kitchen order contributed to May revenue.
The client
A premium Italian furniture retailer in Ukraine with a network of showrooms and an online store. The name and revenue figures are not shown.
The challenge
For more than a year, revenue analytics did not work: campaigns ran, but nobody could see what they actually brought, so it was impossible to cut waste or scale. The client wanted to see real numbers and reach a stable ROAS of 300%+ in Shopping campaigns.
What we did
E-commerce analytics
The site started reporting real sales from ads to Google Ads.
Audit and cleanup
Full audit of 20+ campaigns; loss-making ones were switched off right away.
Shopping and Performance Max
New bidding strategies, a new Shopping campaign that scaled without losing efficiency, and Search plus Performance Max for brand reach.
Weekly optimization
Geo targeting, budgets, campaign structure and the products shown in ads.
The results
| Metric | Result |
|---|---|
| Channel | Google Ads (Shopping, Performance Max, Search) |
| Market | Ukraine |
| ROAS, April 2025 | 1121% |
| ROAS, May 2025 | 4322% |
| Purchases | about 2x month over month |
| Budget change | +32% |
Honest caveat: one very large kitchen order contributed to May revenue, and buyers chose more expensive products than in previous months, so not all of the growth comes from the ads alone.
Screenshots
Real reports from the project. Campaign names and revenue amounts in UAH are blurred under NDA; the key events and ROAS columns are left as they are.
