B2B business automation: C-level leads at $12.12
For a B2B business-automation company, Meta Ads brought leads from a C-level audience at $12.12 per lead. About 15–20% of these leads became paying clients.
The client
A B2B company with an analytics and data-visualization product that helps businesses make data-driven decisions. The name is not disclosed.
The challenge
Reach top managers and owners of medium and large businesses and get qualified leads through a landing page, not just form fills.
What we did
Landing page
We helped the client build the landing page the campaigns lead to.
Testing
A/B tests of creatives and audiences: detailed interests, lookalikes and business behaviour.
Optimization on real sales
Campaigns optimized on events and CRM data, with UTM tags and server-side analytics to track actual sales.
The results
| Metric | Result |
|---|---|
| Channel | Meta Ads (Facebook, Instagram) |
| Audience | Owners and top managers of medium and large businesses |
| Ad spend | $2,630 |
| Cost per lead | $12.12 |
| Leads that became paying clients | about 15–20% |
We count success by paying clients, not by the number of form fills.
Screenshots
A fragment of the Meta Ads Manager report for the period (the ad account interface is in Ukrainian). Campaign names are not shown under NDA.
