European manufacturer of baby and medical products: $350K+ per month in Google Ads
For 10 months we ran Google Ads for a European manufacturer of baby care, medical and hygiene products: 20+ ad accounts in 5+ countries of Europe and the CIS with an average budget of more than $350,000 per month. The goal was strategic: build demand and trust in the brand.
The client
A European manufacturer of products for children and mothers: medical and hygiene products and baby care. The name is not disclosed.
The challenge
Manage 20+ ad accounts, each aimed at a different country and product category, keep spend and ROI under control, and reach young parents and families while building trust in the brand.
What we did
Search campaigns
Rebuilt Search campaigns for core products, rewrote ads around safety and natural ingredients, expanded keywords and added negative keywords.
Performance Max and video
New banners and videos, audience signals for young parents and expecting mothers, video with real mothers, plus Sequence and Bumper ads.
Analytics and planning
Brand Lift studies, reporting by region and product, and an annual media plan built around seasonality.
The results
| Metric | Result |
|---|---|
| Channel | Google Ads (Search, Performance Max, YouTube) |
| Markets | 5+ countries in Europe and the CIS |
| Duration | 10 months |
| Average monthly budget | $350,000+ |
| Ad accounts | 20+ |
This project was about demand building and brand trust rather than direct sales, so we show its scale and approach, not a ROAS figure.
Screenshots
The Google Ads manager account view we worked in. Account names and account managers are blurred under NDA.
